Wheaties Fuel: Developed With the Help of Bryan Clay

Just in time to jump start those fitness-related New Year’s resolutions, new Wheaties FUEL™ cereal – created with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy – is now available in retail stores across the country. Wheaties FUEL is a lightly sweetened, crunchy whole wheat flake with crispy rice and a touch of cinnamon and honey and it represents the evolution of the iconic 85-year-old Breakfast of Champions. Wheaties FUEL is the first-ever cereal designed to help meet the nutritional needs of today’s athletes. The ready to eat cereal provides long-lasting energy from whole grain to help keep you going and 100% of the Daily Value of five B-vitamins to help the body release energy from food.

Continuing the tradition of honoring champions on the front of the Wheaties box, Wheaties FUEL features individual box covers of Garnett, Manning and Pujols. In addition, all five athletes are pictured on the back of the boxes along with Dr. Ivy. All three 17.1 oz boxes are now available nationwide.

“Developing the new evolution of Wheaties has been more than two years in the making, and we’re excited to finally bring FUEL to retail and into the hands of consumers,” said Dan Stangler, marketing manager for Wheaties. “Today’s athletes need a finely tuned diet to allow their bodies to be efficient and competitive, and with the help of our team of champion athletes, a world-renowned sports nutritionist and everyday athletes, we’ve created the first-ever cereal designed to help fuel wins.”

“I grew up eating the original Wheaties, and it was an honor to be one of the athletes hand-picked to create an update of the classic cereal,” said football champion and 3-time MVP Peyton Manning. “I hope Wheaties FUEL inspires the next generation of athletes and competitors.”

“It’s always a tremendous honor to grace the cover of a Wheaties box,” said basketball champion and 12-time all-star Kevin Garnett. “What makes this really special is that our insight was an integral part in the development process of this cereal from start to finish.”

“Helping to create the new Breakfast of Champions was a great experience,” said first baseman Albert Pujols, an 8-time all-star and 3-time MVP. “I think we’ve come up with a unique product that will really benefit all types of athletes. And it tastes great!”

Wheaties FUEL is designed to help fuel athletic performance for active individuals who need a high amount of carbohydrates in their diet to meet their energy needs of activity. Each serving includes 210 calories to kick-start your morning; at least 16 grams whole grain (at least 48 grams recommended daily) for long-lasting energy; 100 percent of the Daily Value of five B-vitamins to help your body release energy from food; 5 grams of fiber to help curb hunger and keep you feeling full; as well as calcium and vitamin D to help promote bone health. Men often do not get the recommended amounts of vitamins A, C and E, and at least 10% of the Daily Value of these three antioxidant vitamins are provided in every serving of Wheaties FUEL*. The sugar level is 14g in order to provide immediate energy to get the day going and replenish the body’s energy stores after an overnight fast.

To read the rest of this article click on the link below:

Prepare to Win: Wheaties Fuel, The New Breakfast of Chapions, Now Available in Stores

Date: January 14, 2010

Business Wire