The Century Council

The Century Council is a Virginia-based American not-for-profit organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate drunk driving and underage drinking and promotes responsible decision-making regarding alcohol use.

The Arlington, Virginia-based organization is an independent national advisory board with members in the realm of education, medicine, government, business, and other relevant disciplines assists in the development of programs and policies. Member companies include Bacardi, Brown-Forman, Constellation Brands, DIAGEO, Future Brands, Hood River Distillers and Sidney Frank Importing Company.

Wheaties FUEL

By Champions. For Champions. Wheaties FUEL was co-created with a team of today’s elite champions including Peyton Manning, Albert Pujols, Kevin Garnett, Bryan Clay, and Hunter Kemper. Working with Dr. John Ivy, a performance nutrition expert, the Co-Creation Team designed Wheaties FUEL for the active individual; whether that activity is due to participation in athletics, work related activities or leisure time physical pursuits.


Oakley, Inc., based in Foothill Ranch, California, makes sport equipment including sunglasses, sports visors, and ski goggles, as well as watches, clothing, bags, backpacks, shoes, prescription glasses, football (American) and hockey eyewear, Golf gear and other accessories. Oakley currently holds more than 575 patents for eyewear, materials and performance gear.

Zico Coconut Water

As a company, we’re on a mission to tell the world that Mother Nature made a better sports drink, ZICO Pure Premium Coconut Water. We’re athletes. We drink ZICO daily (lots of it!), know it works and want to help others make the switch to ZICO too. We also think coconut water can become an important alternative agricultural product for the developing world and are committed to bring you ZICO in a socially and environmentally responsible and sustainable way.